This year’s Black Friday shopping revenue totals may have dipped from previous highs, but America’s unofficial retail holiday still saw billions of dollars pumped into the economy.
But which stores won the annual battle for your money? Hundreds of Black Friday shoppers were surveyed by the data-collecting app Field Agent, answering that very question.
There were few surprises among the results.
Walmart, America’s top retailer, was chosen as the first stop by the majority of shoppers surveyed. According to Field Agent, 33 percent visited Walmart first on Black Friday, while 18 percent started at Target and 6 percent at Kohl’s and Best Buy.
The same shoppers were also asked which online retailers they would log onto first on Cyber Monday, with an overwhelming majority choosing Amazon.com. Of the people surveyed, 41 percent planned to make Amazon their first destination, 11 percent Walmart.com and 10 percent Best Buy’s website.
As Walmart dominates other brick-and-mortar stores in terms of overall revenue, Amazon crushes all other e-commerce websites. In 2013, Amazon became the first purely online retailer to join STORES magazine’s list of the nation’s Top 10 retailers.
Walmart is quickly increasing its online footprint though, increasing its web sales by 30 percent from 2012 to 2013, according to the National Retail Federation.
Other retailers whose websites proved popular Cyber Monday destinations were American Eagle and Toys ‘R’ Us, according to Field Agent.
To see the full results of Field Agent’s Black Friday Scoreboard survey, click here.
Clint Davis is a writer for the E.W. Scripps National Desk. Follow him on Twitter @MrClintDavis.
