INDIANAPOLIS — It's undeniable, the world as we once knew it is changing and everything we do from the way we work to the way we shop is changing too.
That's why Angel Hicks said converting her store-front boutique into an online only store has been her smartest business decision.
"It's the best decision ever," Hicks said. "If I was really up and running people could go ahead and place their orders online and they could still be shipped and delivered just like Amazon."
Hicks is still in the process of building the digital presence for 28 Boutique after switching to online only in January, of course, not knowing the economy would come to a screeching halt in March. Hicks said April is the month for business owners to do what she's already done and re-evaluate.
"I think small businesses will thrive because they've had time to sit back, relax and rest and think of new ways to grow their businesses and do things to be considered essential businesses," Hicks said.
Hicks is confident she will make it through the business slowdown thanks to a business loan she was able to get through the city of Indianapolis. The program is an effort from Mayor Joe Hogsett and the Indy Chamber to give business owners some relief. Hicks said it made all the difference.
"I don't think I would be standing here as quickly without the funding from the city," she said.
With the loan now fueling her new business plan, Hicks is counting on optimism and her customers as they work from home and remain socially distant.
"My clients are staying at home," Hicks said. "They are doing Zoom meetings from their living room so with that being said shopping has slowed down sort of but women always find an excuse to find something new in their closet."
So far the Rapid Response Loan Program has received 600 loan requests and provided more than $100,000 in funding.
