EDINBURGH—A popular shopping spot on the route between Indianapolis and Louisville has a new name.
What's been known as "Edinburgh Premium Outlets" is now "Indiana Premium Outlets," according to its Indianapolis-based owner, Simon.
"The new name will further bolster the attraction's reach, as the center continues to grow as a premier destination for visitors from across the state to shop and play," said Heather Little, General Manager for Indiana Premium Outlets.
For many years, the mall at the U.S. 31 Taylorsville exit off I 65 in Bartholomew County has been a popular day trip destination. "We know that guests from across the state are drawn to the center because of our iconic brands, significant savings, and dynamic shopping environment," said Little. "Our updated moniker better reflects the geographic makeup of our visitors and, combined with the current renovation, will offer shoppers a more engaging atmosphere to enjoy."
According to Little, improvements should be completed in time for the holiday shopping season and include a new archway featuring public artwork, a Food Truck Plaza and a Playground Plaza.
