BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
Jack's Donuts of Indiana Commissary files for Chapter 11 bankruptcy
Jack’s Donuts of Indiana Commissary LLC has filed for Chapter 11 bankruptcy, according to documents filed October 29 in the U.S. Bankruptcy Court for the Southern District of Indiana.
One dead, one injured in stabbing at downtown Indianapolis gas station
One man is dead and another is injured following a stabbing at a downtown Indianapolis gas station Wednesday night.
Indiana Valor hosting tryouts on Saturday
The Indiana Valor of the Women's Football Alliance is getting ready for its second year. On Saturday, the team is hosting tryouts.
Customs office could make Indianapolis Executive Airport an international hub
Zionsville Mayor John Stehr announced Wednesday that the town is in final negotiations with U.S. Customs and Border Protection to put an office at the Indianapolis Executive Airport.
