BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
City considering scaling back protected bike lanes on city’s north side
The city is considering whether to scale back its original plans for two-way protected bike lanes along a 1.5-mile stretch of Pennsylvania Street, from 46th Street to Westfield Boulevard.
Colts defense picks up the pace as offense continues searching for answers
The team's defense started this season struggling. It couldn't stop the run, couldn't keep teams out of the end zone, couldn't get off the field. Now the script has flipped.
Mozel Sanders Thanksgiving meal giveaway needs more volunteers
The Mozel Sanders Foundation plans to give away 10,000 free meals on Thanksgiving across four different locations in Indianapolis.
Events in central Indiana to enjoy this holiday season
The holidays are here so bundle up and get ready to celebrate the sights and sounds of the season. WRTV made a list of holiday-themed events for the whole family to enjoy.
