BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
Judge rules Allen’s confessions of Delphi murders can be used as evidence
Allen reportedly admitted guilt to the murders as many as 61 times during his months in prison. A judge ruled these confessions can be used as evidence in his trial.Simone Biles, Caitlin Clark and Gabby Thomas pose together in epic meeting
It was a meeting of GOATs at an Indiana Fever game at Gainbridge Fieldhouse on Wednesday night. Simone Biles and Gabby Thomas met with players and coaches after the team's 84-80 victory.Silver Alert cancelled for missing 73-year-old man from Roann
A Silver Alert has cancelled for a missing 73-year-old man from Roann, Indiana State Police announced.ACLU of Indiana sues Indiana University over new ‘Expressive Activity Policy’
The new policy says expressive activity is prohibited on IU's campus from 11 p.m. to 6 a.m. The ACLU of Indiana argues that it’s overly broad and violates the First Amendment.