BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
New single-dose vials of weight-loss drug Zepbound available in the US
A four-week supply of 2.5-milligram (mg) vials is $399, and a four-week supply of 5-mg vials is $529, less than half the list price of other GLP-1 medicines for obesity, according to Eli Lilly.Mitchell has 28, Clark 19 as Fever disappoint record dream crowd with 84-79 win
Kelsey Mitchell scored 29 points, including the clinching free throws with 5 seconds left, Caitlin Clark added 19 points and the Indiana Fever disappointed a record Atlanta crowd.Steele trying to make the cut in Kansas City
Kansas City was the team to take a chance on Steele, and his impressive performance during training camp has many insiders tabbing Steele to make the team's 53-man roster for the upcoming season.Oasis reunites for tour and ends hiatus during Gallagher brothers' feud
Britpop band Oasis will reunite for the first time in 15 years as the Gallagher brothers intend to perform 14 concerts in 2025.