BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
Officers are using AI to write crime reports. Will they hold up in court?
Lafayette Police Chief Scott Galloway told the AP that all of his officers can use Draft One on any kind of case and it's been “incredibly popular” since the pilot began earlier this year.Heat dome builds in central US, forcing some schools to close
Extremely high heat indices are forcing some schools in the Midwest to close as the National Weather Service warns of dangerously high temperatures.Man shot in back during overnight Facebook Marketplace exchange
At the scene officers found a man who suffered a graze wound to his back during a Facebook marketplace exchange, according to IMPD officers at the scene.Deaths, widespread damage reported in Ukraine after massive Russian attack
In what appeared to be Russia's biggest attack against Ukraine in weeks, Ukraine President Zelenskyy said dozens have been killed or wounded.