BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
Indianapolis Colts announce 2025 Training Camp schedule at Grand Park
The Indianapolis Colts have unveiled the schedule for their 2025 Training Camp set to kick off July 23 at Grand Park Sports Campus in Westfield.
Howard County Council approves five positions amid attorney shortage
The Howard County Council has approved funding for three part-time deputy prosecutors, one full-time investigator, and one criminal enforcement clerk at the Prosecutor’s Office.
Silver Alert canceled for missing 41-year-old from Hendricks County
Indiana State Police have issued a Silver Alert for a 41-year-old woman missing from North Salem, Indiana. She was last seen on Sunday.
Adam Sandler to bring 'You’re My Best Friend' comedy tour to Indy this fall
Adam Sandler is set to light up Indianapolis as part of his newly announced You’re My Best Friend Tour at Gainbridge Fieldhouse on October 6.
