BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
Brownsburg teen continues love for sport in wake of cancer diagnosis
This is Joey Sanson, who has been battling a cancerous tumor. His passion for baseball keeps him going, and the Indianapolis Indians invited him to throw the first pitch at Saturday’s game.Riley Children’s hosts free flu vaccination clinic at Children’s Museum
Flu shots were available while supplies lasted to anyone 6 months and older. The goal was to meet Hoosiers where they are and prepare them for the upcoming flu season.1 shot, killed on northwest side of Indianapolis
One person has been killed in a shooting on the northwest side of Indianapolis on Sunday evening....Loose lap belt for Power helps Palou cruise to 3rd IndyCar season championship
Alex Palou easily drove to his third IndyCar championship in four years when challenger Will Power's seatbelt came loose minutes into the season-deciding finale Sunday at Nashville Superspeedway.