BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
Marian University expands medical, nursing school with $29 million donation
The expansion includes enhanced scholarship programs, increased enrollment, new degree programs and more.Family identifies woman killed on Indy's west side
Indianapolis Metropolitan Police Department officers responded to the 3000 block of Lupine Drive on reports of a person shot just after 7 p.m.Anderson substitute teacher using music to inspire the next generation
On Fridays, substitute teacher Austin Morgan puts on a pair of roller skates and has a dance party during lunch time for the students. He says it’s his way of giving back.Indianapolis city employee fired in harassment investigation
A manager working for the City of Indianapolis was let go Wednesday after an investigation found "overwhelming evidence" of sexual misconduct.