BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
“We are getting overlooked”: Neighbors say some Indy parks look forgotten
WRTV Investigates visited about 10% of the city’s 216 parks across the city including north, south, east, west and central. We found weeds, trash and broken equipment at some Indy Parks.Colts begin season trying to snap the NFL's longest opening-game winless streak
The Indianapolis Colts are trying to halt the NFL's longest winless streak in season openers at 10 straight.Caitlin Clark and the Fever are a playoff team and hungry for more
Caitlin Clark and the Indiana Fever clinched a playoff berth without playing on Tuesday night with losses by the Chicago Sky and Atlanta Dream.Clarksville curveball: Louisville Slugger bats weren’t always made in Kentucky
The Louisville Slugger was crafted in Clarksville, Indiana, from 1970 until 1995. The Indiana plant was located on the other side of the Ohio River, and it cranked out 3 million bats a year.