BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
Addressing youth gun violence: "Talking Guns Project" premiered Thursday
An Indianapolis high schooler and one IU student are coming together to create a research video to address youth gun violence.Neighbors respond after 4-year-old dies in Greenwood pond
The Greenwood community is asking parents to keep an eye on their children after a four year old drowned in a neighborhood lake Sunday night.Owner of Wheatley's Restaurant in Wanamaker announced plans to sell, close
On Facebook, Stone said he is faced with the difficult decision of selling the business and if he is unable to sell, he will close the restaurant on Sept. 29.Newton County deputy critically injured in Illinois shooting
The deputy from Newton County, located northwest Indiana, was shot during an incident in Sheldon, Illinois. This is about 10 miles west of Kentland, Indiana.