BLOOMINGTON — Upland Brewing Co. announced their first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Hoosier Gameday Lager was cultivated based on direct feedback from IU fans through surveys provided to anyone aged 21 and over. Fans gave their input on the beer name, design and preferred flavors.
The beer will be 4.7 alcohol by volume (ABV) lager in a can designed with the IU cream and crimson stripes.
“Hoosier Gameday Lager is the result of collaboration among thousands of passionate fans,” Eddie DeSalle, President of Upland Brewing Company, said. “In that way, it’s uniquely representative of the university’s athletics program as a whole. Survey results showed some common threads from fans, and we incorporated those into this beer. The majority of people wanted stripes on the can design, the word ‘Hoosier’ in the name, a brew that tasted refreshing, and a moderate ABV. We’re excited to give all that to them.”
A portion of Hoosier Gameday Lager sales will go towards IU student scholarships.
The beer is currently being sold at all Upland Brewing Co. locations and will be available to purchase in August.
-
‘Victory Over Violence’ hopes to curb youth violence in Indianapolis
A church on the northeast side of Indianapolis held an event to both encourage the city’s youth to stay away from violence and honor an IMPD officer who died 10-years-ago.Caitlin Clark, Angel Reese and the WNBA rookie of the year race
When it comes time to choose between Caitlin Clark and Angel Reese in this season's rookie of the year balloting, voters will be able to say: “She did things the league has never seen before.”Carmel fire believed to be caused by lightning strike
Carmel Fire Department said all signs point to the fire being caused by lightning, however an investigation is ongoing.Indianapolis Zoo certified as sensory inclusive
The Zoo added signage to notify guests of loud and quiet areas and areas with smells, weighted lap pads and sensory bags containing noise-canceling headphones, fidget tools and communication cards.