ETOBICOKE, ONTARIO, CA — Popular beer maker, Molson Coors Canada, is planning to create non-alcoholic, cannabis-infused drinks for the Canadian market.
This follows Canada's legalization of marijuana. Molson Coors is partnering with The Hyrdopothecary Corporation for this joint beverage venture. It will be set up as its own start-up company with its own board of directors and management team.
"Canada is breaking new ground in the cannabis sector and, as one of the country's leading beverage companies, Molson Coors Canada has a unique opportunity to participate in this exciting and rapidly expanding consumer segment. This new venture is consistent with our growth strategy and our commitment to being First Choice for Consumers and Customers by ensuring that Canadians have access to high-quality products that meet their evolving drinking preferences," said Frederic Landtmeters, President and CEO of Molson Coors Canada, in a statement.
The closing of this partnership is expected to be completed before September 30, 2018. There is no word yet on what exactly the beverages will be or when they'll hit store shelves.
