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INDIANAPOLIS — RTV6 and United Way of Central Indiana announced a partnership Tuesday to help raise funds for organizations that serve individuals and families in Central Indiana and have been affected by the COVID-19 pandemic.
Through a multiplatform campaign, RTV6 and United Way are working together to increase donations to the Central Indiana Community Economic Relief Fund (C-CERF) and tell the stories of how those dollars make an impact on the community.
C-CERF was formed March 13 as a partnership between Lilly Endowment Inc., Central Indiana Community Foundation (through the Glick Fund and The Indianapolis Foundation), Eli Lilly and Company Foundation, Nina Mason Pulliam Charitable Trust, Richard M. Fairbanks Foundation and United Way of Central Indiana.
“Battling the economic hardships caused by COVID-19 will require a long-term commitment, and RTV6 is eager to join this effort and help Hoosiers get back on their feet,” Lana Durban Scott, RTV6 vice president and general manager, said.
All donations to C-CERF will go directly to organizations that are serving those in need.
“RTV6 has been a proud supporter of United Way’s work for many years,” said Greg Fennig, chief marketing, communications, and community relations officer for United Way. “This partnership will rightfully recognize the compassionate, resilient warriors of our region and demonstrate how together, we can lift our community up and change tomorrow, today.”
Nearly four dozen Central Indiana organizations received financial assistance March 24 when the C-CERF announced its first round of grants totaling $7,305,000.
“Through this partnership, the value these citizens and local servants bring to the fabric of our communities will be celebrated on all platforms,” Durban Scott said.
Click here for more information on the relief fund.
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